Up your sales game with geographic marketing

Have you ever avoided a call from your sellers because you didn't know what to say? What else could you possibly tell them about what you are doing to sell their home? On stage at Inman Connect San Francisco, Lindsay Listanski -- senior manager of media engagement at Coldwell Banker Real Estate -- said there's always something to say. You should be telling your sellers just how much you are doing to get their home sold, and that should include geographic marketing ...