From July 2017, the Israeli company F. Robotics Acquisitions Ltd. will be operating under the umbrella of US company MTD, a worldwide leader of outdoor power equipment. The F. Robotics brand Robomow is a global market leader in robotic lawn mowers and will be adding specialist expertise to the company.
Founded in 1995 in Pardesiya, Israel, F. Robotics Acquisitions Ltd. has over 22 years’ experience in developing and manufacturing environmentally friendly and highly innovative robotic lawn mowers. With Europe as their main sales market, their mowers have received multiple awards in a range of product tests. Through this merger, MTD aims to leverage the specialist’s trailblazing, progressive technology for developing the entire MTD brand portfolio in Europe and the USA and to build on this expertise in robotic lawn mowers over the long term. As such, the Robomow brand will be continued by MTD and integrated into its existing international portfolio.
“Both MTD and Robomow see tremendous opportunities to grow our brands through this merger of our products and talents,” said Rob Moll, CEO, MTD Products. “Initially, we will be looking to market Robomow technology under our Cub Cadet and WOLF-Garten brands. At the same time, we expect the Robomow brand to profit from MTD’s global reach and presence.”
E P Barrus Ltd., UK sales and distributor for MTD’s portfolio, welcomes the integration of the technology under the Cub Cadet and WOLF-Garten brands, and the union of expertise in robotic lawn mowers over the long term.
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